Tuesday, April 22, 2008

Double Feature

Get your popcorn, your milk duds, and don't forget the coke! (Stop by the restroom because you'll be glued to your seat for the next 4 - 6 hours). Settle in your seat, arrange your refreshments for easy access, and ...


crack the spine of that thick book - which contains two books!


Not the double feature you were expecting huh? Me personally, I prefer a nice hot cup of hazelnut coffee with a little milk and sugar, some warm chocolate chip cookies or maybe a hot pastry with the creamy, sugary frosting. Maybe that's not the part that's troubling about the scenario. It's the book, right? Not your typical Friday night double feature.


Target, Wal-mart, Best Buy, etc. all sell those delightful double package DVD's, which aside from making the consumer delighted at the prospect of getting a deal on some favorite movies also turns out to be a great marketing tool. The double feature DVD packages are typically movies that have been out on DVD or video for years, but when combined with another old favorite either by story or acting talent theme these dated features provide new marketing life. Why not do the same for old classics? And while we're at it, why not provide a market platform for those literature translations?


For example:

















or













Maybe you have some double feature recommendations?

Sphere: Related Content

No comments: